Every year, December 10th is Terra Madre Day, a celebration of local food, around the world, to mark the day that Slow Food was officially founded (10 December 1989). On Terra Madre Day the global Slow Food network through its local convivia comes together to celebrate good, clean and fair food, with thousands of activities taking place in every corner of the globe.
The Terra Madre network, launched in 2004, is a Slow Food project which brings together those players in the food chain who support sustainable agriculture, fishing, and breeding with the goal of preserving taste and biodiversity. The network was created to give voice and visibility to farmers, fishers and other relevant actors, to raise awareness on the true value of their work, and to provide them with the tools needed to be able to work in better conditions.
Every two years, the Terra Madre network meets in Turin. Terra Madre takes place at the same time as Salone del Gusto, a four-day event during which visitors can taste, learn about and buy foods from all over the world.